From our start as a brewing company in 1890 in Mexico, to our profile today as a global leader in the beverage and retail industry, much has clearly changed. Yet we still embrace the same passion and spirit of innovation that have always driven us, and the enduring commitment to quality, community and value creation for all our stakeholders.
The history of our first 125 years has been shaped by hundreds of thousands of individual stories, by our people and their aspirations, by our customers, suppliers and communities, and how they all joined together to create something bigger, something better, allowing us to become a part of our stakeholders’ lives and accompany them through the years. Today we celebrate those stories and share a selection of them in this book.
Five enthusiastic entrepreneurs, Isaac Garza, José Calderón, José A. Muguerza, Francisco G. Sada, and Joseph M. Schnaider founded Cervecería Cuauhtémoc, a brewery known at the time as Fábrica de Hielo y Cerveza Cuauhtémoc, in Monterrey, Nuevo León, Mexico, with 72 employees.
We acquired a brewery in Tecate, Baja California, Mexico, and launched this small, regional brand across Mexico, catapulting it into its position today as the nation’s leading canned beer.
The globalization of Coca-Cola FEMSA began with the acquisition of 51 percent of
Coca-Cola Buenos Aires, Argentina.
FEMSA Logística began to operate as an independent company to provide logistics solutions to FEMSA’s subsidiaries.
Eugenio Garza Sada, CEO of Cervecería Cuauhtémoc, founded the Instituto Tecnológico y de Estudios Superiores de Monterrey, which he called “my ninth and dearest child .“ He was the university’s most devoted promoter and ideologist.