At FEMSA, we are excited by the prospect of profitably managing our business in the face of a complex, competitive, and challenging market landscape. To nimbly navigate today’s tough terrain, we’re staying on track—leveraging our strengths to satisfy and even exceed consumers’ evolving needs, to generate new paths for growth, and to profitably convert complexity into opportunity. As we surmount the near-term challenges that we encounter, we will take full advantage of the greater opportunities that lie ahead.

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FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world´s leading brewers with operations in over 70 countries. In the retail industry it participates with FEMSA Comercio, operating various small-format chain stores, including OXXO, the largest and fastest-growing chain of stores in Latin America. All of which is supported by a Strategic Business unit.

Consumer focus
Constant growth
Profitable complexity