INTEGRATED ANNUAL REPORT | 2024
Dear Shareholders,
2024 was a year of evolution for FEMSA, characterized by strategic, operational, and cultural advances that reaffirm our commitment to transparency, sustainable value creation, and long-term sustainability. This Annual Report not only documents our achievements and fulfilled commitments, but also provides a comprehensive view of our transformation as an organization, as well as an invitation to build a stronger and more sustainable future.
José Antonio Fernández Carbajal
Chief Executive Officer & Executive Chairman of the Board
We reached
+00,000 OXXO stores globally in 2024.
In Mexico alone, we served +811,000 cups of andatti coffee every day.
Volume grew 4.4%, sales 14.2% and operating income 17.4%
We reached
1.3 million
active customers in Juntos+ and 1.1 million in our Premia Juntos+ loyalty program.
24.0.6 million
active users in the Spin Premia loyalty program1
8.6 million
active Spin by OXXO2 users, of which +50% are women.
Corporate
Structure
Proximity
& Health
100%
Coca-Cola
FEMSA
47.2%
Spin
100%
Proximity Americas
Proximity Europe
Fuels
Health
Presence
AMERICA
EUROPE
*Since December 31, 2017, we report the Venezuela operation as an unconsolidated equity investment.
Ps. 781,585
Ps. 115,593
Ps. 70,667
Ps. 851,528
EBITDA = operating income + depreciation + amortization. EBITDA calculated in accordance with IFRS 16
+6.1 million
hours of training invested in collaborators
+5,600 seniors, +2600 people with disabilities, and +1300 refugees and migrants are collaborators
45% of our collaborators are women
+Ps. 89 million
raised and donated to more than
+400 institutions through the Cambio x Cambio, Redondeo, and Dona tu Vuelto programs
+2,000 volunteering activities
+1,300 community initiatives
In Proximity Mexico, around 65% of energy consumption came from renewable sources
20,250 solar panels installed at work centers
+400 electric vehicles in our operations