In 2011, we grouped all of the actions and programs that we undertake to benefit our society at large under the concept of Sustainability. This concept not only integrates all of our operations’ social, economic, and environmental aspects and actions, but also paves the way for our company’s sustainable development now and far into the future.
Exemplary Sustainability Initiatives
Coordinates for Life is our program developed to help young people, 10 to 18 years old, to make sound decisions in their lives. We also work with the adults who participate in their education—including parents, teachers, grandparents, older siblings, and other responsible caregivers—to help them develop those skills. Launched in June 2011, the program currently works with 7,000 young people through schools and nongovernmental organizations (NGOs) in Nuevo León, Puebla, and Veracruz, Mexico, and in Buenos Aires, Argentina.
In 2011, we launched Youth with Value, a program that trains young people from 14 to 18 years of age to become social entrepreneurs through the design and implementation of development projects that can benefit their communities. Teams of three to five students develop ideas for actual social enterprises in their communities. Selected ventures receive a maximum of US$ 1,000 of seed capital to implement their project. Thus far, 362 students have participated in this program in the states of Nuevo León, Michoacán, and Veracruz, Mexico.
A third program, Your Best Move, works with physical education teachers to apply a methodology that is designed to develop the academic, physical, physiological, and social condition of students through sports and other physical activity. Working with the Center for Integral Development Through Sports and the Ministries of Education, we are training and equipping these teachers with a precise system and routines to instill a broadly applicable culture of sports among students from first through ninth grade at 100 schools in each of three cities, Monterrey, Puebla, and Mexico City, Mexico. We are currently reaching more than 105 thousand students through this program.
Our business strategies include actions focused on the use of renewable energy sources for our operations. In 2011, together with Macquarie Capital Group Limited and Macquarie Mexico Infrastructure Fund, we participated in the development phase of the Mareña Renovables Wind Farm Project. When completed in 2013, the project will be the largest wind farm in Mexico and one of the largest in Latin America, with an installed capacity of 396 megawatts. Located in the Isthmus of Tehuantepec region of the state of Oaxaca, Mexico, the project will include the installation of 132 wind turbines, as well as the construction of a 52-kilometer transmission line to interconnect the wind farm with the national power distribution grid. The wind farm will generate 1,632 gigawatt hours of electricity per year and contribute to the reduction of approximately 825,707 metric tons of carbon dioxide (CO2) emissions per year, equal to the annual emissions of 161,903 passenger vehicles. All of the clean renewable energy produced by the wind farm will be supplied to FEMSA and Cuauhtemoc Moctezuma’s operations in Mexico.
Coordinates for Life is our program developed to help young people, 10 to 18 years old, to make sound decisions in their lives. We also work with the adults who participate in their education—including parents, teachers, grandparents, older siblings, and other responsible caregivers—to help them develop those skills. Launched in June 2011, the program currently works with 7,000 young people through schools and nongovernmental organizations (NGOs) in Nuevo León, Puebla, and Veracruz, Mexico, and in Buenos Aires, Argentina.
In 2011, we launched Youth with Value, a program that trains young people from 14 to 18 years of age to become social entrepreneurs through the design and implementation of development projects that can benefit their communities. Teams of three to five students develop ideas for actual social enterprises in their communities. Selected ventures receive a maximum of US$ 1,000 of seed capital to implement their project. Thus far, 362 students have participated in this program in the states of Nuevo León, Michoacán, and Veracruz, Mexico.
A third program, Your Best Move, works with physical education teachers to apply a methodology that is designed to develop the academic, physical, physiological, and social condition of students through sports and other physical activity. Working with the Center for Integral Development Through Sports and the Ministries of Education, we are training and equipping these teachers with a precise system and routines to instill a broadly applicable culture of sports among students from first through ninth grade at 100 schools in each of three cities, Monterrey, Puebla, and Mexico City, Mexico. We are currently reaching more than 105 thousand students through this program.
Our business strategies include actions focused on the use of renewable energy sources for our operations. In 2011, together with Macquarie Capital Group Limited and Macquarie Mexico Infrastructure Fund, we participated in the development phase of the Mareña Renovables Wind Farm Project. When completed in 2013, the project will be the largest wind farm in Mexico and one of the largest in Latin America, with an installed capacity of 396 megawatts. Located in the Isthmus of Tehuantepec region of the state of Oaxaca, Mexico, the project will include the installation of 132 wind turbines, as well as the construction of a 52-kilometer transmission line to interconnect the wind farm with the national power distribution grid. The wind farm will generate 1,632 gigawatt hours of electricity per year and contribute to the reduction of approximately 825,707 metric tons of carbon dioxide (CO2) emissions per year, equal to the annual emissions of 161,903 passenger vehicles. All of the clean renewable energy produced by the wind farm will be supplied to FEMSA and Cuauhtemoc Moctezuma’s operations in Mexico.
Coordinates for Life is our program launched in June 2011, the program currently works with 7,000 young people through schools and nongovernmental organizations (NGOs) in Nuevo León, Puebla, and Veracruz, Mexico, and in Buenos Aires, Argentina.